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If you feel you are being inundated with acai products, don’t worry, you are not alone.   Pure acai berry has been around for a very long time and we’d like to keep it that way…pure.  This berry, in its natural state, has been a source of nutrition, food, medicine, and energy for generations of people in the Amazon, where it grows.

The key to consuming acai is finding a pure source that contains the nutrients, just like in the old days.

Keeping acai pure

The key to finding pure acai is finding a brand that keeps the integrity of the nutrients. The obstacle to consuming the fresh acai berry is that it has a 24-hour shelf life before it starts to lose its nutritional value.    Since its harvested deep in the amazon rainforest, that creates certain challenges.

It is so enriched with omega oils, fiber, antioxidants, vitamins, and protein that it starts to change composition once it is separated from its life source, the acai palm.   Farmers work overtime to be sure that once this acai berry is picked that it is processed quickly, either it is freeze-dried, flash frozen, or goes through another process that keeps the nutrients intact for shipping.   This is how we get pure acai for consumption.